Reasons

PBS #1 IN PUBLIC TRUST

7 Reasons to be a Sponsor

Using a consultative approach, WVIA's professional and knowledgeable Corporate Marketing Representatives will provide you the optimum multi-media campaign (which could include TV, FM & Web) to augment your business's current marketing efforts or a special imaging campaign directed specifically to our unique audience.

For a fraction of the cost of commercial advertising, a company can effectively deliver a powerful message to a targeted audience and, at the same time, enhance its image and position within the community. The value is incomparable.

The zipping, zapping and grazing that have become the bane of television advertisers are a natural viewer response to commercial clutter. Public broadcasting is virtually clutter free. We never interrupt a program to sell something.

Between programs, we take a moment to thank our sponsors, but the messages are dignified and subdued, and certainly not commercials. As a sponsor, your on-air credits are given very selective attention by the WVIA audience. This is prime real estate to in which corporate image, product positioning and public awareness can be enhanced.

Our programming is the keystone of the unique relationship we share with our audience. More than half our members cite quality programming as the primary reason they contribute to public television. Many companies have found that by associating themselves with the high quality programs they underwrite, they, in turn, build an image of quality themselves.

While we attract a wide-ranging audience that mirrors the overall population, audiences for certain programs often skew toward higher levels of education, income and influence. WVIA can help you reach these types of consumers more effectively than any other medium.

A sponsorship association with public broadcasting makes a powerful statement about any business. Research has consistently shown that sponsors are perceived as acting in the public good, not as advertisers trying to push products. This creates a unique editorial environment that no other medium can offer.

• 88% of NPR listeners and 61% of PBS viewers say they are more likely to buy products or services from companies that support public broadcasting.
• 67% of NPR listeners and PBS viewers hold a more positive opinion of companies supporting public broadcasting.

For information about sponsorship,
please e-mail or call